Kate Nash is a 23 year old, London born, singer-songwriter who released her first album in 2007 called 'Made of Bricks'. The song 'Foundations' was first to be released in June 2007 and soon reached number two in the Singles Charts and her album went almost straight to number one in the Albums Charts. Nash's style is typically indie popwith acoustic and she always plays her own instruments, often keyboard or guitar. Taking the genre into consideration in Nash's video it is expected that it will be a little bit alternative and arty, most likely with a love story narrative which goes with the lyrics of the song, there is also bound to be some shots of Kate singing and playing.
Most of the shots seen in the video are either mid-shots or close-ups which are straight cut to the beat of the music. One of the close-up shots in particular is of Kate Nash singing along to the lyrics of the song, the camera isn't held still and the whole of Nash's face isn't in the shot as if they are trying to give the video a kind of home movie, unprofessional feel which makes it feel more personal and real, the lighting isn't really strong but much more natural again making it realistic to the viewer. She is also holding up cards in this shot which links to the song lyrics and situation her relationsip is in as if it has turned into a game and a bit of a gamble between the pair.
Another shot which is quite conventional of a woman's music video is the simple mid shot of lined up shoes, it is one of the first shots seen and therefore suggests to the viewer who the artist is i.e a woman. The shot again is quite dark and has the reflection of natural sunlight in the corner which is quite unconventional but suits the indie style of Kate Nash's music. The shoes are of a vintage style inctive to Nash and they are featured again in the video.
The next shot is of a voyeuristic nature as it features the couple lying in bed together and it taken from a high angle looking down, it again is a mid shot and doesn't have strong or artificial lightfill the shot to show the focus is on them.
The shot below is of the artist eating lemons, it is a mid shot that has the similar lighting effect that all the other shots do, the shot is literal as it matches the lyrics, 'you said I must eat so many lemons...' this idea is apparent throughout the music video where lyrics match the shots that are shown, it is a unique idea and is quite quirky like Nash herself.
hot is siply a close up of two toothbrushes but it is in animation style and shows themmoving towards and away from each which would have been done by taking still shots of the toothbrushes each time they're moved and puttin gthem all together with straight cuts, it is effective as it srepresents e two people and is a different idea.
Throughout the whole of the video the song cuts to the beat of the music and this makes it repeatable as it is catchy. Although Nash often plays her own instruments and is known for this it isn't apparent in the music video, this makes the video seem more of a pop genre even though the music doesn't fit this. The song matches the lyrics throughout and follows like a narrative action for action, this makes it literal, but easy to follow,se of the quirky little animations and ideas that match the lyrics. There are no fussy transitions used, only straight cuts which is very typical of music videos and I don't think any fades or transitions would have worked because the music is cut to the beat.
The music video is set in what looks to be the couples home and this makes it personal and more realistic with the narrative, most of the props and objects within the video are normal everyday household things such as the tootbrushes are kitchen appliances, this emphasises the fact it is set in there home and makes it more everyday and suits the genre. The clothing is td normally wear as she has a distinct vintage-type style, including peep toe shoes and A-line dresses.
Most of the music video is narrative-based which is based around a struggling relationshipand fits the lyrics to the song perfectly, the narrative seems very natural and isn't in a typical,predictive pop style. The music video does literal lyrics to visual shots throughout, with the eating lemons scene and another one where a small dollis wound up to the lyric; 'it gives me thrills to wind you up...' which amplifies how honest the video is which links to the relationship the couple share.
