Institutions.

4music is an English channel that is available on digital television and it's the home for music/celebrity orientated shows or comedies that were once shown on Channel 4. Its web component can be found at www.4Music.com with its own Facebook and Twitter pages.On average in a week 4music reaches 6,421 viewers and average weekly viewing is 0:07. The target audience for 4music would mostly be teenagers or people in the twenties, it is not aimed at a specific gender, like a rock channel suh as scuzz and most of the viewers will be open minded to music as 4music doesn't play a certain genre or set a certain mood. 4music uses both music video based viewing as well as scheduled programmes such as; the simple life, being n-dubz, balls of steel and shipwrecked. 4music is owned by Box Television which is then owned by the Bauer group and Channel 4, it acts as the music television production part of the company, they also own many other music channels such as; The Box, Kiss, Magic and Kerrang, which shows they know a lot about music television in all genres. Kiss and Kerrang are more gere orienated than the others as they focus specifically on certain types of music; Kerrang on rock/indie and Kiss on R&B/hip hip and pop.