Audience Research.

1.How old are you?

• 13-18
• 19 - 25
• 26 - 40
• 41+

2. What gender are you?

• Male
• Female

3. What kind of music do you prefer to listen to?

• Acoustic
• RnB
• Hip-Hop
• Rock
• Metal
• Indie
• Other __________
  
  
  
  
  4. For your genre of music how would you expect your digipak to be presented?
  
  
  More imagery and less writing
  
  
  More writing and less imagery
  
  
  Very plain, not a lot of information or pictures
  Crammed with information and images
  
  
  
  
  5. Would you expect your digipak to have a consistent theme throughout or random designs on each cover?
  
  
  Consistent theme
  
  
  Random designs
  
  
  
  
  6. Would you like information such as tour dates and review quotes on the digipak?
  Yes
  
  
  No
  
  
  
  
  
  
  After compiling the questionnaire, handing it out and reviewing the data we collected we discovered that the majority of people prefer a consistent theme throughout the digipak, therefore we will use the same background on the back cover as we do the front cover, whilst keeping our genre in mind throughout the creative process. It was also revealed that our target audience would prefer more imagery and less writing, this is because it is nicer to look at. Some people decided that information such as tour dates wasn't necessary on the digipak however the majority of people we ask found it would be useful.

Conventions of a digipak:

• Visuals are key - Including images of the artist/band, shots from concerts, instruments, etc.
• Band/artist name and album title, making the brand easily identifiable. Can be included along the spine and on main cover.
• List of songs included, or if for a DVD scene selection.
• Basic information about the artist/band.
• Reviews from well-known newspapers/magazines - Good reviews are often printed on the back cover to encourage sales and marketing.