The opening to Kate Nash's website is a really gorgeous illustration which looks like its done by hand, the illustration doesn't fill the page and is placed in the middle of the scree, it has no other words than Kate Nash, this is a really simple opening page and if you came across it you wouldn't even be able to tell it was a music artist, but if you did know it was a music acoustic I think it would be quite obvious to see that it is for the genre acoustic or maybe folk.
This type of illustration is seen throughout the website as a theme which is common with artists websites. On Nash's website you can transport to various sides, including: her blog, tour dates, music, photos etc. Here we can see various aspects of her and even personal photos and blogs which makes you feel in touch with the star. Also, you can of course purchase music, posters and clothing on her website and this is easily accessibly by simply pressing 'shop' on the main menu, it isn't complicated and therefore this idea will hopefully generate more sales. Other than buying Nash merchandise and music on her website it is of course available in traditional record shops which are often still popular with the dedicated fans. Also, a link posted on Nash's website which states 'new album' takes you straight to the amazon website when you click on it and this is a very clever way of generating sales, this is also a form of convergence and synergetic marketing where Amazon and Kate Nash are both promoting each other.
Kate Nash also shot to fame because of her being found on myspace music, so this still plays a big part in marketing for Nash. www.myspace.com/katenashmusic
No comments:
Post a Comment