Ancillary Task.

After completing all our editing we had to begin our digipak, the digipak consists of 6 sides and we did a quick free hand plan of what we wanted, as seen above. We had to get stills for our digipak from our video and this was problematic when sometimes they became fuzzy, but we edited them with effects on photoshop and consequently we became a lot more aware of what photoshop had to offer. We also knew that we had to keep a continuous theme throughout the digipak and we also thought we should link it to the actual video and also our magazine advert. We also included various other songs by Maxine Vauzelle on the back of our digipak and made up quotes from institutions about how good the album was. We feel it looks authentic and would be available in shops.

These are our final pieces and together it makes the digipak. We used the same font throughout and chose it because it was cute and arty similar to our promo, we got it off dafont.com and had to scroll through quite a few until we came to our decision, we particularly liked the hand-drawn feel it has, like our love hearts. The last part of our ancillary task was to make a magazine advert. Compared to the digipak this was fairly simple and didn't take us extremely long to do as we knew what we was aiming for by now and knew our way around photoshop a lot better than at first.

Storyboard.



Shot List.

This was our first basic shot list, it has now been adapted but this is where our main ideas came from:
1. Mid-shot of Lidia sat on a bench strumming guitar.
2. Extreme close-up of Lidia's face, expressing emotion.
3. Scenery shot.
4. Stop motion animation of love hearts.
5. Lip-syncing shot.
6. Establing long-shot of Lidia near water.
7. Close-up of lip syncing.
8. Long shot in town sped up.
9. Long shot with scenery at Rutland Water.
10. Couple mid-shot.
11. Lip-syncing close-up.
12. Spinning shot, close-up.
13. Mid-shot of couple arguing.
14. Stop motion animation of love heart being drawn.
15. Lip-syncing close-up.
16. Close-up of feet, inspiration from Kate Nash.
17. Natural mid-shot.
18. Long-shot of Lidia throwing leaves.

Filming and Editing Process.

Filming:
We decided to take two cameras on our day of filming because we thought we could get the same shot from different angels and this is the kind of thing that would appear in a music production, we also took with us two tripods to use and this means even if we don't need them, we have them to steady shots just in case, they will also be good for close-ups.
Once we go to Rutland Water the sky looked grim but we got set up at our first location, started shooting, then the rain came, instead of wimping out we worked with it and used it as pathetic fallacy, taking shots of the rain hitting the lake and they looked really good. We got a good range of shots, including mid-shots, long-shots and close-ups and took them in different locations, we also took more than we needed in the form of lip-syncing because we know this works well when editing. After we felt we had finished with all the locations at Rutland Water we ventured into Stamford town and went straight to the high street to film around 12 minutes of Lidia stood in the middle while everyone moved quickly around her, as we would be speeding it up on the Apple Mac. We did encounter some problems with this as many people felt the need to move out the way of the camera so we found ourselves having to ask people to move into shot as this was what we were looking for. It took a while but was pretty basic as the camera just had to be left on the tripod and we soon ahd everything we needed. The next day at my house was a lot easier as we were indoors so we could manipulate the lighting a lot better and although we had two actors to work with that day, we knew what we wanted and the only problems we had were with making the actors do what we wanted.

Editing:
Our editing process took a long time and we spent many hours sat in front of the Mac. We firstly had 56 minutes of so sort threw and decide what we wnated to keep. Some of the footage didn't work at all, mainly stuff at Rutland Water near the lake and often the stuff at my house was poor lighting. The good thing was we knew what we wanted and always sticked to it so there wasn't to much disagreement. At first we didn't want to use too  many fo the Mac effects because we felt it may be cliched but after a while we saw the footage became boring and so adding the odd effect made it more interesting and effect ssuch as 'aged film' worked really well with our genre. We aso forgot about our other camera for a while and then remembered we had footage on it and this footage of Lidia spinning around came in really handy and we ended up using it.

Further Planning.

Day 1:
We have planned to go to the location we all decided on Rutland Water's, 'South Shore' where we can hopefully use the lovely scenery to our advantage. We will drive there and pick Lidia up on the way, she's going to bring her own acoustic guitar with her and we will have the cameras already in the car, full charged! Once we get there we will have a quick look around at potential shooting spots and we will have to test to see if the lighting is alright. Lidia has already learnt the lyrics but we will bring our ipod to keep time.

Day 2:
The second day of filming will take place at my house, everyone will make there own way here and we will start shooting in the morning. I have a really nice feature wall in my bedroom with pink, cream and gold wallpaper which will be good as a background for close ups of Lidia lip-syncing. We will also get shots of Lidia and Jacob together. Our main inspiration for today will be the video 'Foundations' by Kate Nash.

Methods of Marketing.

Traditional methods (indirect):

Press, radio, television and general advertising

This puts the record deal completely in the hands of the record comapny, Marketing costs are not recoupable under this model, and so unless a minimum figure is set in the recording contract, then here is no guarantee that a label will put a effective amount of money into support a band's marketing campaign.

New methods (direct):

The internet, particuarly websites such as MySpace

Bands are able to use this direct marketing to their advantage as they can talk directly to their fan base before they even have a record deal. This has cut ou the necessity for a more traditional marketing platform in order to reach and audience. However, in order to have long term success, the band neeed to have a strong marketing strategy combining both direct and indirect marketing (radio, press, TV, online and club pluggers as well as advertising).

Record labels usually base the amount htey spend of the marketing on the estimated number of records that each artist will ship to the shops. Managers do not have any control over how much money the label invests in marketing their band.

Due to the rapid decline in physical record sals, the music industry is llooking at different models to break and markt new artists.

How a plugger can help?:

Most record labels build a promotional campaign for a new band by investing in plugging teams who deal with national radio, TV and press promotion as the main areas to focus on, followed by regional press and radio,, and student and club promotions on top of that. A radio plugger will see a new live band and approach them to offer their help. National radio and press are often more likely to play demos of unsigned band if they know a plugger is involved.

Touring:

This is a vital area of marketing, if a band has a successful national tour, there willl be a regional radio and press campaigns to build the profile around each date.

Finding fans:

 

There are no rules when it comes to breaking a new band and there are various marketing tools at the artists disposal. The internet is still one of the best places to market a new artist The general idea is to initially try and find the hard core fan base for a band and once the album is released to move beyond that fan base by marketing to a wider audience usuing billboards and Tv advertising.

Casting our Actors.

We chose to use our class mat Lidia Dodsworth to be our very own Maxine Vauzelle. She does performing arts as an A level so we knew that she was capable of acting and getting inot character and this was our main priority. Lidia also conveniently plays acoustic guitar which is just what we needed in our video as acoustic guitar is featured. Another thing that really drew us to to using Lidia was that she really loved our song and took to it quickly with learning lyrics. My group also felt she had the right kind of look we wanted and considerign she was one of our friends she will feel comfortable around us. For a few shots of our music video we also needed a boy to act the boyfriend mentioned in the song, we found it difficult to find a boy willing to do it as it is quite a girly thing but eventually we came aross Jacob Thompson who is a close friend of all of ours and he was up for taking on the role, he also, like Lidia, had the right look for us and we knew he would feel comfortable acting around us as he is quite an outgoing character.

Jacob Thompson is a close friend of ours and is an outgoing character, as we felt nobody at our school would fit the type of character we wanted, we asked him. He was happy to do this and as we all know him well we knew he wouldn't be afraid to act and get into character. Jacob's looks is also suited to the kind of boy we wanted and this was another bonus.